At WASBO, our mission is to provide the professional development and advocacy that ensures outstanding educational opportunities for Wisconsin’s children. This vital work is made possible through the dedicated support of our Service Affiliate members like you.

To continue delivering high-quality programming and premier venues amid rising operational and event costs, WASBO will implement a slight adjustment to sponsorship fees effective July 1, 2026. We have worked hard to keep this change minimal: a slight increase across all tiers. Even with this adjustment, WASBO’s fees remain well below those of comparable professional organizations, ensuring your sponsorship remains one of the most cost-effective ways to reach Wisconsin’s school business leaders.

2026-27 Sponsorship Levels & Benefits

• Platinum Sponsorship: ($4,000 for members; $4,500 for non-members) offers the highest level of visibility, including clickable homepage ads on the WASBO GO app, priority booth registration, attendee lists, and one included conference registration.
• Gold Sponsorship: ($3,000 for members; $3,500 for non-members) provides premium engagement with event dashboard ads, your logo on the app splash page, and priority booth registration.
• Silver Sponsorship: ($2,000 for members; $2,250 for non-members) focuses on brand awareness with rotating banner ads, logo recognition on print signage, and priority booth registration.
• Bronze Sponsorship: ($1,250 for members; $1,500 for non-members) includes essential visibility with your logo on the app, a priority listing on the exhibitor list, and beverage cart sponsorships at our fundraisers.
• Golf Hole Sponsorships: ($400 for members; $550 for non-members) includes the option to volunteer at a golf hole (limit two reps per hole) and increased visibility during the conference and fundraisers. To maximize scholarship funding, Service Affiliates pay a $75 golf cart rental fee.

Please note: Sponsorship fees do not include booth costs; exhibitors still pay for their booth at every sponsorship level. Additional terms apply.

Sponsor & Exhibitor Fee Policy Update

To better serve our partners and streamline event operations, we are implementing an updated payment and cancellation policy for all conference sponsorships and exhibitor fees effective July 1, 2026. To ensure a seamless conference and optimal visibility, all sponsorship and exhibitor fees must be settled in full no later than 60 days before the event start date. This 60-day milestone also serves as the final deadline for any cancellation requests. Please note that if payment is not received by the deadline, the sponsorship will be forfeited, and any booth space secured during priority registration will be released for general reassignment.

Platinum through Bronze Sponsorships will be accepted up to 30 days before the conference, while Golf Hole Sponsorships will be accepted up to 15 days before the Spring and Fall Fundraisers. During this window, sponsors have five business days from the date they are billed to pay the sponsor fees.

We appreciate your partnership and cooperation as these adjustments allow us to finalize floor plans and promotional materials with greater precision for the benefit of all participants.

Pre-Conference Assets

• One Attendee Registration Included
• Priority Booth Registration (if applicable)
  • Sponsors at this level can select their booths early as part of priority exhibitor registration
  • Sponsors at every level still have to pay for their booth
• Recognition in Email Blasts
• Logo on WASBO Website
• Attendee List for One-Time Use

On-Site Assets - Learn more and see examples in "Explanation of Conference Sponsor Benefits"

• Homepage Ad on App
• Event Dashboard Ad  on App
• Logo on App Splash Page on App
• Homepage & Event Banner Ad on App
• Logo on App
• Priority Listing on Exhibitor List on App (if applicable)
• Logo on Print Signs (if applicable)
• Identification on Name Badge (if applicable)
• Identification at Exhibit Booth (if applicable)  

Post-Conference Assets

• Attendee List for One-Time Use
• Recognition in Next Issue of WASBO Focus
• Recognition in Email Blasts
• Right of First Refusal 

Pre-Conference Assets

• Priority Booth Registration (if applicable)
• Sponsors at this level can select their booths early as part of priority exhibitor registration
• Sponsors at every level still have to pay for their booth
• Recognition in Email Blasts
• Logo on WASBO Website
• Attendee List for One-Time Use

On-Site Assets - Learn more and see examples in "Explanation of Conference Sponsor Benefits"

• Event Dashboard Ad on App
• Logo on App Splash Page on App
• Homepage & Event Banner Ad on App
• Logo on App
• Priority Listing on Exhibitor List on App (if applicable)
• Logo on Print Signs (if applicable)
• Identification on Name Badge (if applicable)
• Identification at Exhibit Booth (if applicable)  

Post-Conference Assets

• Attendee List for One-Time Use
• Recognition in Next Issue of WASBO Focus
• Recognition in Email Blasts
• Right of First Refusal 

Pre-Conference Assets

• Priority Booth Registration (if applicable)
• Sponsors at this level can select their booths early as part of priority exhibitor registration
• Sponsors at every level still have to pay for their booth
• Recognition in Email Blasts
• Logo on WASBO Website
• Attendee List for One-Time Use

On-Site Assets - Learn more and see examples in "Explanation of Conference Sponsor Benefits"

• Homepage & Event Banner Ad on App
• Logo on App
• Priority Listing on Exhibitor List on App (if applicable)
• Logo on Print Signs (if applicable)
• Identification on Name Badge (if applicable)
• Identification at Exhibit Booth (if applicable)  

Post-Conference Assets

• Attendee List for One-Time Use
• Recognition in Next Issue of WASBO Focus
• Recognition in Email Blasts
• Right of First Refusal

Pre-Conference Assets

• Priority Booth Registration (if applicable)
• Recognition in Email Blasts
• Sponsors at this level can select their booths early as part of priority exhibitor registration
• Sponsors at every level still have to pay for their booth
• Logo on WASBO Website
• Attendee List for One-Time Use

On-Site Assets

• Logo on App
• Priority Listing on Exhibitor List on App (if applicable)
• Logo on Print Signs (if applicable)
• Identification on Name Badge (if applicable)
• Identification at Exhibit Booth (if applicable)  

Post-Conference Assets

• Attendee List for One-Time Use
• Recognition in Next Issue of WASBO Focus
• Recognition in Email Blasts
• Right of First Refusal 

Pre-Fundraiser and Conference Assets

• Priority Booth Registration at that Conference
• Sponsors at this level can select their booths early as part of priority exhibitor registration
• Sponsors at every level still have to pay for their booth
• Fundraiser and Conference List for One-Time Use
• Recognition in Email Blasts
• Logo on WASBO Website
• Fundraiser and Conference List for One-Time Use

On-Site Assets - Learn more and see examples in "Explanation of Conference Sponsor Benefits"

• Event Dashboard Ad on App
• Logo on App Splash Page on App
• Homepage & Event Banner Ad on App
• Logo on App
• Priority Listing on Exhibitor List on App (if applicable)
• Logo on Print Signs during Conference and Fundraiser(if applicable)
• Identification on Conference Name Badge (if applicable)
• Identification at Conference Exhibit Booth (if applicable)

Post-Conference Assets

• Fundraiser and Conference List for One-Time Use
• Recognition in Next Issue of WASBO Focus
• Recognition in Email Blasts
• Right of First Refusal 

Pre-Conference Assets

• Recognition in Email Blasts
• Logo on WASBO Website
• Fundraiser and Conference List for One-Time Use

On-Site Assets - Learn more and see examples in "Explanation of Conference Sponsor Benefits"

• Logo on Print Signs (if applicable)
• Identification on Name Badge (if applicable)
• Identification at Exhibit Booth (if applicable)
• Standing Recognition

Post-Conference Assets

• Fundraiser and Conference List for One-Time Use
• Recognition in Next Issue of WASBO Focus
• Recognition in Email Blasts
• Right of First Refusal 

Pre-Fundraiser Assets

• Recognition in Email Blasts

On-Site Fundraiser Assets

• Logo on Print Signs
• Option to have up to two reps volunteer at each golf hole
• If your reps are volunteering:
• Reps must pay an additional $75 to rent each golf cart
• Companies must purchase additional golf for each additional set of up to two reps.
• All golf hole sponsors must bring their own materials (including tables, chairs, and tents) and cannot supply food, beverages, or alcohol to golfers per the policies of both WASBO and the Golf Course.

Conference Assets (only if  reps are registered)

• Identification on Name Badge (if applicable)
• Identification at Exhibit Booth (if applicable)

Post-Conference Assets

• Recognition in Next Issue of WASBO Focus
• Recognition in Email Blasts

For our valued sponsors, the booth selection process is designed to reward your support of WASBO while ensuring a fair system for all vendors. Please review the following details carefully to secure your preferred spot.

How Priority Selection Works

While all exhibitors receive the registration link at 8:00 AM on the morning registration opens, sponsors with Priority Booth Registration benefits are moved to the front of the line.

• Sponsorship Advantage: WASBO staff uses the timestamp of your Google Form submission in conjunction with your sponsorship level to determine the order of booth selection.
• Booth Fees: Please note that sponsorship does not waive the booth fee; all exhibitors must pay for their booth space in addition to their sponsorship commitment.

The Registration Process (Google Forms)

Critical Deadlines & Requirements

• Payment Policy: All exhibitor and sponsor payments are due in full 60 days prior to the conference. Failure to meet this deadline will result in the forfeiture of your booth space.
• Name Badges: Registration for individual exhibitor name badges will not open until one month before the conference.
• Planning Schedule: Please check the planning schedule on each conference landing page for specific setup and teardown times.

Quick Reference Summary

If you need assistance, please contact Ryan Silvola. Note: Always refer to the specific conference landing page for the most up-to-date planning schedules.

Platinum, Gold, Silver, and Bronze Sponsors will be recognized on the WASBO GO App, WASBO’s Association App. Download it now for free from your phone’s App Store or Google Playstore. Your products and services will now be even more visible to the people who have direct responsibility for purchasing goods and services in Wisconsin school districts – School Business Officials! With advertisements and other recognitions that link directly back to your website, connecting with Wisconsin school decision-makers is now as simple as a click! Service Affiliates can either sponsor WASBO’s conferences or purchase ad space to increase their visibility in the app!

All Ads and Logos Submission Due Date

All ads and logos must be submitted to [email protected] two weeks before the first day of the conference that the Service Affiliate is sponsoring. See below for more information on the ads and logos.

Homepage Dashboard Ads
Platinum Conference Sponsors

Platinum sponsors will have clickable homepage ads that will be one of the first items members see when they log onto the app, which members will need to use to access conference and WASBO resources, as WASBO is no longer printing programs.

Ad Dimensions: 1,000 pixels wide x 500 pixels tall, PNG or JPG
Please note you must submit the ad, with the following dimensions along with your company’s website.

Event Dashboard Ads
Platinum & Gold Conference Sponsors

Platinum & Gold Sponsors will have rotating ads that will appear at the top of the event dashboards, which every conference attendee will need to utilize to navigate the conference, as WASBO is no longer printing programs.

Ad Dimensions: 1,000 pixels wide x 500 pixels tall, PNG or JPG
Please note that you must submit the ad in the following dimensions, along with your company’s website.

Logo on the Event Splash Page
Platinum & Gold Conference Sponsors

Platinum and Gold Sponsors will have their logos on the Event Splash Pages, which will be seen every time an attendee or potential attendee clicks on the event in the mobile app. We will need a high-resolution PNG image of your logo. Please see the example to the left.

Logo Dimensions: High resolution
Please note that you must submit the logo along with your company’s website.

Homepage & Event Banner Ads
Platinum, Gold, & Silver Sponsors

Platinum, Gold, & Silver Sponsor Banner Ads will rotate throughout the app and in the event. All of these ads will be displayed on the mobile app the week prior to, the week of, and the week following the conference. Attendees can click on the ads and be taken to your website within the app.

Banner Ad Dimensions: Smartphone: 370 pixels wide x 100 pixels tall
Tablet: 800 pixels wide x 100 pixels tall
Please note you must submit ads for both of the following dimensions along with your company’s website.

Sponsor Listing with Logos in App
Platinum, Gold, Silver, & Bronze Sponsors

Platinum, Gold, Silver, and Bronze-level sponsors will be listed as sponsors on the dashboard of every WASBO event in the order of their sponsor level. Attendees can click on your logo and be taken to your website within the app. Please submit your company’s logo and website.

Logo Dimensions: High resolution
Please note that you must submit the logo along with your company’s website.

Priority Listing on Exhibitor List on App
All Sponsors - Platinum, Gold, Silver, Bronze & Friend

If Sponsors are also exhibiting at applicable conferences, exhibitors will be listed first by sponsor level, then alphabetically. This means that top sponsors will receive top recognition.

Logo Dimensions: High resolution
Please note that you must submit the logo along with your company’s website.

Service Affiliate members who provide sponsorships receive a Right of First Refusal opportunity to sponsor again the following year. To increase efficiency and improve communication between WASBO and Service Affiliate members, we are modifying the Right of First Refusal process from previous years. Right of First Refusal will take place quarterly, per the conference schedule below. This new process enables advanced planning and budgeting for both WASBO and sponsors, as well as greater opportunities for new Service Affiliates to sponsor a professional development opportunity.

• Digital advertising and recognition on WASBO GO mobile app during the conference, where recipient(s) will be recognized
• Recognition in WASBO publications
• Opportunity to present the scholarship or award to the recipient during the conference, where recipient(s) will be recognized (and potentially at the school's scholarship ceremony)
• Special Identification at exhibit space
• Distinction on name badge 
• Recognition at the conference 
• Acknowledgement in rotating sponsor box on WASBO's website

Please contact Ryan Silvola or call (608) 249-8588 for additional information regarding scholarship and award sponsorship opportunities.